Hightouch reaches $100M ARR fueled by AI marketing tools

The seven-year-old startup Hightouch launched an AI-powered service that enables marketers to create custom content for brands like Domino’s, Chime, PetSmart, and Spotify without involving design teams or ad agencies. Since the introduction of its AI product 20 months ago, Hightouch has added $70 million in annual recurring revenue, reaching a total of $100 million ARR, according to TechCrunch.

Kashish Gupta, co-CEO of Hightouch, stated that before generative AI, it was impossible for someone without extensive design skills to create consumer-level assets. The company is also led by co-CEO Tejas Manohar, a former engineering manager at Segment, a customer data platform acquired by Twilio for $3.2 billion in 2020.

However, Hightouch’s approach surpasses what standard AI models can achieve. Many brands initially attempted to generate ad campaigns using general foundational models, which lack specific brand knowledge, resulting in images and videos that did not meet on-brand standards. Gupta noted that foundational models did not understand consumer brand specifics, including colors, fonts, or tone.

To ensure brand consistency, Hightouch connects directly to its customers’ existing creative tools, such as Figma, photo libraries, and content management systems (CMS). The platform learns from these sources, allowing Hightouch’s AI agents to use photos and designs to autonomously build personalized ad campaigns without waiting for designers or developers.

The goal of Hightouch’s AI is to create images and videos that appear to be made by professional designers, avoiding the fake or generic look often associated with AI. For instance, Domino’s will never generate a pizza image; it will always use existing images of pizza and combine them with a generated background and other elements.

The company currently employs approximately 380 people and was valued at $1.2 billion in February 2025 when it raised an $80 million Series C funding round led by Sapphire Ventures.