Guidesly creates AI-generated trip reports for outdoor guides

Guidesly, founded in 2019, is reshaping how outdoor recreation is booked and experienced. It connects anglers, hunters, and outdoor enthusiasts with trusted guides and services. With the launch of Guidesly Pro, outdoor professionals gained a comprehensive solution that covers every aspect of their business—from bookings and payments to client management and marketing. One of the biggest challenges for guides is visibility online, which requires significant time spent on updating websites and managing social media.

In response to these challenges, the Jack AI system was developed. Guidesly views AI not just as a tool, but as a means to unify various aspects of a guide's work—bookings, data, content, and marketing into a single flow. Jack AI operates in the background, automatically activating after each trip to transform raw data, photos, and videos into ready-to-publish content.

The system runs on AWS, allowing it to scale and deliver content quickly, freeing guides from routine administrative tasks. Jack AI utilizes services such as AWS Lambda, Amazon S3, and Amazon SageMaker to process media, enrich context, and generate marketing-ready content.

The primary goal of Jack AI is to free guides from marketing operations, enabling them to focus on creating unforgettable experiences. Each trip report requires creating engaging content, which can be a time-consuming task. Jack AI automates content creation, SEO optimization, and multi-channel distribution, allowing guides to spend more time on the water.

The system automatically processes uploaded media files, extracting metadata and enriching it with additional information about weather and conditions at the time of the trip. This enables richer and more informative storytelling, increasing client interest and the likelihood of bookings.