Retail Transforms with AWS Generative AI Services

Online retailers face a persistent challenge: shoppers struggle to determine the fit and look when ordering online, leading to increased returns and decreased purchase confidence. The cost? Lost revenue, operational overhead, and customer frustration. Meanwhile, consumers increasingly expect immersive, interactive shopping experiences that bridge the gap between online and in-store retail.

Retailers implementing virtual try-on technology can improve purchase confidence and reduce return rates, translating directly to improved profitability and customer satisfaction. This post demonstrates how to build a virtual try-on and recommendation solution on AWS using Amazon Nova Canvas, Amazon Rekognition, and Amazon OpenSearch Serverless.

Whether you’re an AWS Partner developing retail solutions or a retailer exploring generative AI transformation, you’ll learn the architecture, implementation approach, and key considerations for deploying this solution. You can find the code base to deploy the solution in your AWS account in the GitHub repo.

This solution demonstrates how to build an AI-powered, serverless retail solution. The service delivers four integrated capabilities: virtual try-on that generates realistic visualizations of customers wearing or using products; smart recommendations that provide visually aware product suggestions; smart search that enables natural language product discovery; and analytics that tracks customer interactions and preferences.

The architecture uses serverless AWS services for scalability and employs a modular design, allowing you to implement individual capabilities or the complete solution. The solution runs on AWS serverless infrastructure with five specialized AWS Lambda functions, each optimized for specific tasks.

To deploy the solution, you need an active AWS account with administrative privileges and the AWS Command Line Interface (AWS CLI) installed. This solution requires Amazon Nova Canvas, Amazon Titan Multimodal Embeddings, Amazon Rekognition, and Amazon OpenSearch Serverless in the same region.