Adobe launches Firefly AI Assistant to streamline app usage

Last October, Adobe previewed a new assistant under the name 'Project Moonlight' that could perform tasks using various Adobe apps like Acrobat, Photoshop, and Express. This product is now being launched as Firefly AI Assistant, which will be available in public beta in the coming weeks. The company did not specify whether the pricing for the AI assistant will differ from Firefly’s credit-based subscription tiers.

Like other creative tools, the Firefly AI Assistant allows users to describe what they want to create, and it will handle the rest. Adobe states that the assistant can work across apps like Firefly, Photoshop, Premiere, Lightroom, Express, and Illustrator to perform various tasks. Users can control the outputs from the AI assistant using text prompts, buttons, and sliders.

The assistant can suggest actions, orchestrate between actions and apps, and execute workflows while allowing users to interject at any time. It will also display controls based on the project you are working on. For instance, if you’re editing a product photo set in a forest, the assistant might provide a simple slider to increase or decrease the amount of trees and foliage.

Adobe claims that the assistant will learn more about your creative preferences over time and suggest actions accordingly. The company is also releasing skills, which consist of multiple steps for the assistant. The 'social media assets' skill, for instance, can help you adapt images for different platforms by cropping or expanding, optimizing file sizes, and storing the outputs.

Adobe has been steadily working to launch AI-powered assistants for Photoshop, Express, and Acrobat. The company said it is exploring ways to enhance the integration of these assistants with third-party large language models. Competitors like Canva and Figma are also working on agentic workflows, but Adobe emphasizes that its strength lies in unifying its existing and popular tools.

'We have the opportunity with the Firefly AI assistant and agentic experiences to remove some of the friction in learning this large catalog of tools we have and bring all of that value to our customers at their fingertips,' said Alexandru Costin, vice president of AI and innovation at Adobe.

Adobe is also adding new features to the Firefly tool. The AI video editor is getting options to reduce noise in speech, adjust reverb and music, a color adjustment tool, and now integrates with Adobe’s stock library. The company is adding the Kling 3.0 and Kling 3.0 Omni models to Firefly’s library of third-party AI models.